The salon suite world is a competitive business and franchisees are often wearing many hats. In the case of marketing, having to be an expert at photography and video is very well something that can be delegated. To solve the needs of getting content and making Phenix Salon Suites stand out, we did a professional photoshoot with the intention of capturing a day to day experience. This approach helped give the franchisees location a much more humanized feel. Along with capturing great content, providing them with a library of photos and videos has allowed them flexibility for posting on social. In addition to taking photos, we also updated their website with custom photos paired with graphics to give it a refreshed glow up.