Kudos is an online platform that offers a much more rewarding experience when renewing Cosmetology and Esthetician Licenses. Founded by Megan Deterling, an Esthetician herself, she was determined to change the game by providing engaging videos with modern trends and informative videos guiding professionals how to strategically run their business. However, Kudos was experiencing high bounce rates on their website, resulting in lost sales. We determined a brand refresh that better suited their target market, and couldn't be happier with the results. Check out their newly updated site with our strategic and vibrant esthetic made just for beauticians.